A brand is not just a logo.
A brand is not just a slogan.
A brand is a footprint.
My name is Taylor Loffredo. I am a brand design professional with a focus on bringing brands to life through innovative, modern design that is unique to each brand identity.
From social media graphics, digital advertisements, brand guidelines, to print magazines, posters, and one-sheets, my ultimate goal is to convey brand messages through powerful visual elements that motivate growth and deliver a fresh, new vision for any pre-existing or new brand — because a brand is something that is not just shown, but remembered.
This is who I am.
MindStand Technologies, a SaaS startup company, produced an AI-generated bot to detect online harassment within communicative platforms. In my time at MindStand, I led the design team, established the branding system, designed the company website via Webflow, created social media posts, and generated document layouts tailored to the MindStand brand. To see the full website, visit mindstand.com!
All Abilities Live is an organization that works with school basketball teams across the United States and live streams games that are later posted on their website in a VoD environment. For these video events, I designed thumbnails, logos, banners, and scoreboard overlays. I have also created prints such as basketball cards, step-and-repeats, and VIP cards for the basketball players.
Comprised of five major aspects of life (Relationships, Health, Business, Spirituality, and Parenting), The Theory of 5 is a lifestyle brand based on the book, The Theory of 5, streamlined by author and founder Chris Saraceno. For this client, I designed thumbnails, one-sheets, email layouts, Photoshopped images (removed facial flaws and objects), created social media posts, blog banners, and much more.
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Elevate by Elaine, led by Elaine Thode, is a interior design company aimed at "elevating" peoples' home living spaces such as basements, bedrooms, kitchens, bathrooms, laundry rooms and dining rooms. When developing her brand, I had the opportunity to create her logo and set of brand guidelines. Based on her brand, I designed a variety of Instagram carousels, singular posts and mood boards.
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Cemboo, with the slogan "Distribution Your Way", is a Saas startup company that gives content owners the ability to control, distribute, and monetize their video content libraries all in a Netflix-like environment. For Cemboo, I designed document layouts, icons, illustrations, social media graphics, brand guidelines, and pitch decks.
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Haydenfilms 5.0 Online Film Festival is an online film festival that was hosted by Haydenfilms Institute from August 2023–December 2023. During that time frame, I developed over 50 individual video thumbnails based on each film's branding, created a layout for filmmaker interviews, designed the film laurels, and made multiple elements for the Haydenfilms Institute website. See my work in action at the link provided: https://www.haydenfilmsinstitute.org/
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